Commerce Growth

Boosted ecommerce sales through paid media, creative testing, and conversion optimization.
Commerce growth campaign

Primary result

Primary result

4.8x ROAS
4.8x ROAS

Secondary result

Secondary result

+57% Increase in Conversion Rate
+57% Increase in Conversion Rate

PROJECT OVERVIEW

Client: Ellaia

Industry: Beauty & Skincare

Services: Performance Marketing • CRO • Growth Analytics

Timeline: 7 Months


THE CHALLENGE

Scaling online sales while improving advertising efficiency.

Ellaia had a premium product line but struggled with rising advertising costs and inconsistent campaign performance across multiple channels.


OUR APPROACH

Optimizing every stage of the customer journey.

  • Meta & Google Ads

  • Landing Page Optimization

  • Creative Testing

  • Audience Segmentation

  • Retention Campaigns


THE OUTCOME

Profitable growth through continuous optimization.

By refining campaign strategy and improving conversion performance, Ellaia increased online revenue, strengthened customer retention, and achieved a significantly higher return on ad spend.

"Working with Momentum completely changed how we approached performance marketing. Every campaign became more efficient and far more profitable."

Sophia Bennett
Founder, Ellaia

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